{"id":8943,"date":"2025-04-10T17:54:57","date_gmt":"2025-04-10T15:54:57","guid":{"rendered":"https:\/\/blog.probstpartner.ch\/?p=8943"},"modified":"2025-12-03T14:55:18","modified_gmt":"2025-12-03T13:55:18","slug":"werbung-und-vertragsabschluss-im-netz","status":"publish","type":"post","link":"https:\/\/blog.probstpartner.ch\/en\/werbung-und-vertragsabschluss-im-netz\/","title":{"rendered":"Advertising and concluding contracts online"},"content":{"rendered":"<p>At Lunch &amp; Law on 10 April 2025 at Technopark Winterthur,<br \/>\n<strong>Oliver Fritschi<\/strong> and <strong>Delia Fehr-Bosshard<\/strong> highlighted the legal pitfalls lurking in online presence, advertising and e-commerce, and explained how companies can operate in the digital space in a legally compliant manner.<\/p>\n<p>Using practical examples from the everyday life of start-ups and SMEs, they highlighted the importance of transparency, accurate pricing and a clearly designed ordering process , from legal notices and newsletter marketing to legally compliant button labelling.<\/p>\n<p><strong>Conclusion<\/strong>: Building a legally compliant online presence not only creates security, but also builds trust among customers.<\/p>\n<p data-start=\"953\" data-end=\"1008\">The presentation for the event can be viewed <a href=\"https:\/\/blog.probstpartner.ch\/wp-content\/uploads\/2025\/11\/Werbung-und-Vertragsabschluss-im-Netz.pdf\" target=\"_blank\" rel=\"noopener\">here <\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At Lunch &amp; Law on 10 April 2025 at Technopark Winterthur, Oliver Fritschi and Delia Fehr-Bosshard highlighted the legal pitfalls lurking in online presence, advertising and e-commerce, and explained how companies can operate in the digital space in a legally compliant manner. Using practical examples from the everyday life of start-ups and SMEs, they highlighted&#8230;<\/p>\n","protected":false},"author":12,"featured_media":8841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[352,354],"tags":[459,820,802,824,813,441,812,819,814,818,823,811,817,816,822,821,815,825],"class_list":["post-8943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-data-protection","category-ip-marketing-competition","tag-advertising-law","tag-consumer-protection-online","tag-corporate-housekeeping","tag-data-protection-e-commerce","tag-digital-marketing-law","tag-e-commerce","tag-e-commerce-law-switzerland","tag-imprint-requirements-switzerland","tag-legal-pitfalls-online-business","tag-newsletter-marketing-law","tag-online-advertising-law","tag-online-legal-compliance","tag-ordering-process-compliance","tag-pricing-regulations-switzerland","tag-sme-legal-advice-switzerland","tag-startup-legal-compliance","tag-transparency-requirements-websites","tag-trusted-online-presence"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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